'Reel' Talk - Reelfluencer's Blog

Expert or Entertainer: Which Creator is Right For You?

Thu, 18 Aug 2022 09:11:44 GMT

Opening TikTok is embarking on a long journey of let’s face it… pure entertainment. With over 33.7 billion views, the entertainment hashtag is a competitive vertical. Showcasing an immense amount of video concepts, niches & creativity, is truly inspiring… some may even say #oddlysatisfying!

Once a creator has established their entertainment niche & begun developing their audience, they know how to

✅Create on-brand content

✅Attract, engage, and entertain their audience

✅Reach maximum exposure (the algorithm wants us to be entertained, thank you fyp!)

But why can these entertainment creators, be perceived as non-experts when it comes to brand marketing?

The answer is simply… their job is to entertain, not to be an expert in something specific. They create content with the result of leaving the viewers feeling joyous.

Whilst we all reach for the next moment of joy and scroll on TikTok for this exact reason, brands' aim is to reach a targeted audience that will match their target market and influence buying decisions.

A creator focusing on a specific vertical can provide knowledge, tips & tricks, discounts, and more, enabling them to create a community of like-minded followers. This makes the specific creators more desirable to related brands as they can reach their desired target audience, who are more likely to take action.

But where would we be without our entertainment creators?

Other than scrolling on another social media platform… The entertainment vertical is TikTok. It's largely the reason we pick up our phones and scroll for hours on end. Entertainment creators are vital to brands as they keep our interest and attention.

The Top Spot

At this moment in time with 144.8 million followers, Khaby Lame has just landed a place in TikTok history as he knocks Charli D'Amelio off the top spot. Known for his silence & humorous facial expressions, he described his videos as 'a way to reach as many people as possible’ &… oh boy he did just that! Lame is a perfect example of an expert in the entertainment vertical on TikTok. He created his niche of something so simple (yet creative) and turned it into a phenomenon!

However, whilst Khaby is an expert entertainment creator and knows how to entertain his audience, as a creator he doesn’t focus on providing knowledge on a specific product or service. For brands, this may come as a disadvantage as Khaby wouldn’t have a targeted audience with a common interest (other than his humor). With that aside, Khaby can expose a brand to a huge audience, capture his audience and memorably provide knowledge.

But where would we be without our entertainment creators?

Every creator provides value in their way and is unique to their brand. It's important to balance your content when creating an influencer campaign, ensuring that you have the right mix of experts and entertainment influencers is critical! Balance the knowledge provided by the expert creators, with the humor and rapport that you build with the entertainment creators.

Some influencers from the entertainment vertical tend to surprise us with excellent results, even though their target a wider audience. In the long run, you are exposing the brand to a wider audience than experts can.

Ensuring your campaign has the right balance of experts & entertainers is vital. Contact our marketing experts to kickstart your campaign in the right direction!

4 Reasons to Work With Nano Influencers

Tue, 19 Jul 2022 12:56:23 GMT

It is typically thought that working with influencers that present a high following is the most effective way of marketing a product or service. However, many brands are yet to understand the positive impact of using nano influencers.

Despite what you may think, bigger isn’t always better when it comes to sparking engagement on social media.

What is a nano influencer?

Nano Influencers have between 1,000-10,000 followers on one social media platform. However, they also can fall beneath the follower radar… as they really are just everyday people. Nano influencers content tends to be more niche and authentic compared to influencers who fall into the micro, macro, or mega category. They may not be seen by everyone as an influencer, but let us assure you, they most certainly do influence their followers.

What makes nano influencers useful to brands and marketing?

1. Specific Niches

Nano influencers typically have received their following from a specific topic of interest. Whether it was one post that went viral or a continuation of passionate content about a certain topic. Either way, the following gained tends to have the same interest as the niche of the nano influencer. Their genuine enthusiasm combined with their knowledge in their field, creates a reason for people to follow them.

This creates the perfect targeted audience for brands!

2. Cost Effective

It’s well known within influencer marketing to see those higher figure rates; however nano influencers present a far more affordable price. The pricing may take into consideration their lower follower count, opportunity to build rapport with the brand and growth of their brand portfolio. In some cases, nano influencers will often work for free products or affiliate links for the opportunity to work with a brand.

Think how many nano influencers you could sponsor with the cost of one post published by Kim Kardashian…

Whilst on the Kim K topic, it may also spring to mind the large reach you will receive from that one sponsored post. However, when sponsoring an influencer with such a high reach you must take into consideration your budget and the risk of ‘putting all your eggs into one basket’. That singular sponsored post is likely to not receive the attention that it would if you were to spend the money on nano-influencers. Spreading your budget across influencers that provide you with more a more targeted audience reduces the risk factor of not reaching the desired audience & mass.

3. Authenticity

Nano influencers may have experienced their rise in the influencer world by sharing their passions in a genuinely authentic and relaxed way. Most people who follow them, take what they say more seriously than they might with the bigger names. Having a smaller audience helps nano influencers to build a closer relationship with their followers. This enforces followers to base their purchase decision on trusted value rather than spammy AD content.

4. Engagement

As nano influencers are seen as more authentic than other types of influencers, their posts tend to generate higher engagement. Having a lower follower count provides more room & time to engage with their audience, allowing them to create relationships with their followers and overall boost their engagement.

HEARD THE SAYING

“LESS IS MORE”

These days, the public is looking for genuine interactions, trust, and the real side to influencers. Nano influencers are just that! They are social media users who have built a strong connection and relationship with their audience.

By doing so, they have gained the trust of their following, meaning that their audience is more likely to trust the products and services that they advertise. Their audience may be smaller, but the quality of their interactions leads to higher engagement rates and more impactful brand sponsorships.

No matter the size of your brand, big or small, you can begin working with nano influencers!

Need more advice on working with the right type of influencer for you? We’ve got you…

Get in touch with our marketing experts today to leverage using influencers for your next campaign.

Differentiating Influencer Categories

Sun, 03 Jul 2022 12:06:12 GMT

Kylie Jenner VS a micro-influencer...

Our marketing professionals guide into differentiating influencers.

As creative marketing experts, we are no stranger to identifying the differences in influencers. However, with the influencer marketing industry rapidly growing, it can prove difficult to keep up with who would perform as an effective influencer. It seems that almost anyone these days can call themselves an influencer… And it really is true! Whether it’s Kylie Jenner with 342 million followers or a 'fresh of the boat solo' traveler with 5 thousand followers… they are enforcing an influence on their audience.

The growing industry is most easily understood when being separated into four categories; mega-influencers, macro-influencers, micro-influencers and nano-influencers. It seems that the distinction between these four categories is merely the size of their following however, the differences are really far more than this.

Mega Influencer

Being the highest category of social media influencers, typically mega influencers present a following of above 1 million users and tend to fall into the category of celebrity. Due to their vast scale of following, we find mega influencers to have a very diverse audience with different topics of interest & a more distant relationship with their followers. Whilst we find that they aren’t necessarily subject matter experts & come at a very high cost, they provide a lot of reach in one hit.

Macro Influencer

Macro-influencers follower count should fall somewhere between 250,000 and 1 million followers. Usually, their fame has been gained through the internet itself. Whether that was through vlogging & producing funny, inspiring or specific content. If you’re looking to target a certain type of customer, but still want to reach the masses, then a macro-influencer might be more useful than a mega-influencer.

Micro Influencer

A micro-influencer is someone who has between 10,000 to 100,000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. They usually have stronger relationships with their audience than a Macro influencer. This is often driven by their perception as an opinion leader of a subject matter.

However, be aware of those ‘ one minute wonder ’ micro influencers. Whilst their follower count may land them a large quantity, this may have been influenced by a singular piece of content going viral.

You may find that a lot of micro influencers are on the cheaper end of the scale as they are building their personal brand. However, be prepared to occasionally pay more than expected, as these individuals know your brand needs their audience and maximum exposure.

Nano Influencer

Giving every creator a chance at stepping into influencer marketing, nano influencers have only recently been introduced to brands. They tend to have a smaller number of followers in comparison to micro-influencers, typically less than 10,000 followers. You may see nano influencers as your friends, neighbors or coworkers. They are the people who have a point of view and specific interest, who occasionally will publish a niche sponsored post.

The focus and intimacy that comes with a small following as the secret sauce that makes nano-influencer marketing so effective

Conclusion

Knowing the difference in what each type of influencer can provide to your brand, plays a huge part in the outcome that you will receive. The larger the audience of the influencer, the less focused it is likely to be. If your product or service is for a more targeted audience, look at a smaller sized influencer as they have a more specific interest.

Our creative marketing approach to working with all levels of influencers allows our client's maximum opportunity to reach beyond their campaign objectives.

Get in touch with us today to kickstart your influencer campaign journey

We're not done yet: why Influencer Marketing will become an even bigger trend in 2022

site-cmiG6Q — Wed, 16 Feb 2022 09:05:45 GMT

Influencer Marketing has reached $13.8B in 2021, here is why this is only the beginning

Influencer marketing is continuously growing, becoming one of the more predominant keys for a successful digital marketing strategy in 2022 and moving forward. As @Forbes state in their Twelve Digital Marketing Trends for 2022, “Influencer marketing is set to reach $13.8 billion in 2021 and continue to grow.” The reason for the steady growth of influencer marketing is very simple and it pertains to the manner in which ads are “served” to audiences and more importantly, how they are perceived and engaged with by the viewers of those advertisements.

Primarily, the key distinction between more traditional forms of media and influencer marketing has to do with the holistic nature of the message and how it is displayed to the viewer. While disruption has been an indicator for successful marketing enterprises in the past, we can clearly see how the changes to the way users interact with media today resulted in a shift towards more streamlined content that is genuinely authentic rather than advertorial. The impact is very clear to see, transitioning from brand to consumer interaction to influencer to user interactions, influencer marketing generates immense success by relying on User Generated Content to suggest, advise and effect viewer decisions rather than rely on brand messaging. The effect on driving purchasing decisions as well as general reception of the promotion are clear to see, with consumers admitting they “are 2.4X more likely to say user-generated content is authentic compared to brand created content” which is crucial when considering 90% of them are saying authenticity is important when deciding on which brands they like and support ( https://stackla.com/resources/reports/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age/ )

compared to other influencer channels, TikTok offers brands an even more exciting opportunity to engage with audiences in a holistic nature. The nature of the platform is in itself a stepping-stone to success as all content is User Generated and all content is personalized and tailored to fit the audience that consume it. TikTok is first and foremost a trendsetter with trends that originated on the platform and have expend to other platforms such as: Instagram, Facebook, YouTube and even to the physical world, impacting clothing trends or what groceries we buy. It is immediately easy to understand, then, how advertising content on the platform that is delivered through User Generated Content is producing high impact results for brands across all verticals.

To understand Influencer Marketing and the effect it has had on digital marketing, as a whole, one must recognize the evolution of brand-to-audience messaging. It is no longer enough for brands to disrupt or catch the attention of their potential consumers, utilizing strategies to signal to their audiences in order to promote their services and products. Today, a successful marketing strategy requires brands to engage with their audience in a more holistic fashion by relying on User Generated content and the Influencers that create it. The results are clear to see, the trust factor and authenticity that is produced by Influencer Marketing is second to none and brands that are looking to continue to grow their business in the future must begin to realize that the path forward relies on adoption and not interruption.

Top 10 trending songs on TikTok in 2021

Thu, 16 Dec 2021 08:18:15 GMT

We are used to think of TikTok as a kid’s app, it seems that is no longer the case. TikTok is a trendsetter, with trends that originated in the platform and have expanded to others, such as: Instagram, Facebook, YouTube and even to the physical world, impacting clothing trends or what groceries we buy. A good example for that impact in 2021 was when Nathan Apodaca posted a video of himself riding a longboard, sipping cranberry juice and lip-syncing to Dreams by Fleetwood Mac. The video immediately went viral, and as a result, Dreams hit the charts and made it to the top three of Spotify's most-streamed throwback hits of the year.

Taking this into consideration, a way for us to better understand the impact of TikTok trends would be to look at those popular songs on the platform. With its impressive growth in number of users, TikTok now has more impact on the music industry than Spotify, with leading artists and new singers opening a page and receiving a massive following and exposure. As a result, a top trending song on TikTok typically becomes a top trending song on Spotify, as well. This capacity to generate interest and set trends best Illustrates the true influence of the platform.

As reported in businessinsider.com, “according to Spotify, TikTok played a role in everything from inspiring playlists and bolstering streaming numbers for rising artists to revitalizing songs from generations past. This year also marked the first that Spotify made it possible for TikTok users to share their Wrapped data directly to the app. Spotify also noted the revival of decades-old songs and musical genres that had a resurgence in popularity thanks to viral TikTok videos. More than 187,000 "sea-shanty"- related playlists were created this year after the 19th century song "Wellerman" exploded among TikTok users, according to the report.“

It is very easy to see, that incorporating trending songs in your organic posts can help them go viral and reach new audiences, as TikTok algorithm favors videos that are edited to the beat of trending songs or incorporate trending songs to deliver their message. That is why it is essential to integrate music in your organic posts. By editing your video according to the beat and using speech to deliver your messages, you can ride a trend all the way to massive exposure.

since that post went viral, 36,000 Tiktoks were published utilizing Dreams by Fleetwood Mac and they all greatly benefited from the increased popularity of the song. But what about ads? unfortunately, ads cannot utilize these popular songs/hits due to copyright issues and can only use sound elements or songs from the TikTok approved library, however, there are ways to go around it, if you know what I mean.

Here are the top 10 trending songs on TikTok in 2021 according to TikTok: 2021-of-a-kind report:

United States

"Adderall (Corvette Corvette)" - Popp Hunna
"Batman " - LPB Poody
"Bundles (feat. Taylor Girlz)" - Kayla Nicole
"Kiss Me More (feat. SZA)" - Doja Cat
"TWINNEM" - Coi Leray
"Up" - Cardi B
"Buss It" - Erica Banks
"Astronaut In The Ocean" - Masked Wolf
"Punk Monk" - Playboi Carti
"drivers license" - Olivia Rodrigo

Around the world

Make sure to use it wisely!

Follow our page for more insights on Tiktok!

Game Changer: a creative solution for your User Acquisiton

Wed, 13 Oct 2021 06:50:51 GMT

How iOS 14.5 and 15.0 forced advertisers to prioritize social media and creative strategy in their UA process in order to regain momentum

The dynamic nature of performance marketing has historically led to a multitude of doomsday forecasts wherein marketers and campaign managers alike have confused the fluid nature of the ecosystem with drastic change to their day-to-day operation and consequently, a sign of insurmountable challenge. This attitude towards changes in applied methodologies and digital marketing machinations is mostly misunderstood and stems from a crucial misapprehension, that change is (often) a positive thing and a catalyst for industry wide improvements. In this fashion, changes to user attribution and the sharing of first party data brought about by the advent of iOS 14.5 (and further extended in iOS 15.0) have been a major cause for concern for a lot of companies that have traditionally relied extensively on these data metrics to measure, target and re-target their potential audiences. One aspect of performance marketing that have been heavily influenced by this change have been that of User Acquisition. With these changes in place, brands will have to reconsider some of the ways they have traditionally approached the topic and start considering branching out their budgets across different platforms and apply different strategies across multiple channels.

While Apple’s attitude change when it comes to user data collection is, primarily, a method to remove Facebook’s competitive edge and try shift budgets away from the platform and on to its own storefront, the fact remains the lion’s-share of advertisers still maintain their spend on social platforms. The challenge that these advertisers face, today, is how they can sustain scale and access on social media while not having the same data insights as before to help them narrow down their scope and reduce their costs. One possible remedy to these complications is for advertisers to widen their reach into other platforms that provide an additional toolset (as well as mindset) then Facebook’s current offering.

That being said, some marketers have yet to properly delve into these platforms, primarily newer channels like TikTok where (according to invideo.io ) "50% of the top brands had no TikTok presence, including billion-dollar brands like Google, Facebook, YouTube, and IKEA". While social media has slowly been creeping its way to the top of media spend, the majority of brands and advertisers have not yet fully shifted their focus to these channels. This slower adoption is, of course, consequential of the fact that up until the changes to user data and consumer privacy other channels like SDK networks, Affiliate Networks, CDNs and SSP programmatic buying have been working sufficiently well to deter them from adjusting to a new medium. Yet, with the changes made to the way data is tracked and its impact on marketing automation and consumer acquisition, advertisers should start considering shifting a larger portion of their marketing budgets to these additional social channels if they want to manage the new world of user privacy while still reaching their goals and adequately supporting their marketing efforts.

Given the loss of its core advantage, the challenge most advertisers are faced with today is the adjustment of some of their UA methodologies so they can sustain social media as a feasible performance marketing channel. The reality is, today, engaging with users is no longer only a question of precise media buying. The medium itself forces a change of both ad-units and the way they are integrated into their respected platforms. To put it simply, there is more emphasis placed on brand messaging than on interruption and ensured visibility (as the latter can be negatively perceived by a user when it disrupts his normal use flow in his platform of choice). This posits a shift towards more custom-tailored creative application of messaging at the expense of a mere volumetric and click driven approach. We see that the future of advertising is not solely reliant on technology but on the adaptation of a new creative strategy designed and crafted specifically towards users media consumption flow rather than sufficing with grabbing their attention.

Today, to make the most of their advertising budgets, brands take the extra steps to ensure that they are not only targeting catalogue demographic but are rather aligning with their audience’s mindset. To accommodate this change, they rely on the power of fresh creative messaging and short-form video to bridge the previously untraversable gap between their desire to continuously scale up their User Acquisition efforts while facing the crucial changes to their previously applied methodologies. This considered, it becomes fairly evident that the most powerful tool available for brands and advertisers looking to effectively reach users on these platforms is the right creative context and direction. Social media presents an additional challenge as it speaks in many different languages in quite dissimilar ways. A TikTok campaign cannot be focused around the same principal hook (visual or otherwise) as a Facebook or an Instagram one. To properly adjust the strategy and produce a creative asset that will deliver the right impact in today's growingly competitive environment, it is crucial to be on your tiptoes, consistently adapting to new trends and moving dynamically with them on each individual platform.

What methodology, than, can be suggested that will enable marketers to reach impactful results within the varied ecosystem consisting of different moving parts? The answer to that question is actually complex in its simplicity: "gain a new perspective." At its core the creative task remains the same, but the dynamic nature of social media, it's unique flow and rhythm expressed in all aspects from UI and UX to engagement and attention span, requires a more invested approach from those brands and advertisers. It is no longer enough to familiarize yourself with user data in order to launch a successful campaign or effectively sustain a campaign over a substantial duration of time. The familiarity needs to be derived by the medium, by the targeted audience within the medium. It must be communicated to them in their own language, in a message that is spoken to them in their own terms. In order to deliver the maximum impact, advertisers are faced with the increasingly difficult challenge of producing a lot of fresh assets and consistently updating them to match current trends and social dynamics. To do so they must be able to be connected, interested and engaged in the social platforms they are looking to promote. Moreover, they have to be able to produce new assets on a regular basis in order to ensure the messaging doesn't get stale and to peak audiences' curiosity in their products and services.

Reelfluencer is a creative agency that specializes in the production of engaging video campaigns on social media. Founded by online marketers who speak the language of performance marketing, we understand that the best way to fight the loss of IDFA and audience targeting is to develop as many ad concepts as possible and use them to motivate different audiences

Established in 2021, we help brands deliver FRESH new concepts at scale and get optimal results on social media as we quickly adapt to changes

The Value of Short-Form Video Advertising

sites@tailorbrands.com — Tue, 27 Jul 2021 12:40:28 GMT

"These shorter format video ads allow brands to designate a specific message to a specific demographic, forming designated communities and user-bases that are quick to react and dynamically engage with both content and product."

While the advent of short-form video advertising might have been born out of sheer necessity, constricted by early limitations of social platforms and a misconception of user interruption, most of the world's leading brands understand that they are the go-to unit in today's social ecosystem. These shorter format video ads allow brands to designate a specific message to a specific demographic, forming designated communities and user-bases that are quick to react and dynamically engage with both content and product. Primarily, video advertising on social platforms is becoming less and less about product placement within an intersection of viewer's other interests and more attuned to a better-defined advertising that does not aim to 'cast a net' on a large group of pseudo-targeted users but rather focuses on the message and its delivery, speaking to audiences in their own language and becoming a part of their communities.

Naturally, this does not mean that the product or services offered must be pushed entirely aside and make room for some form of Machiavellian manipulation. On the contrary, the adjustments made to the content render the product a more cohesive part of the world inhibited by today's less patient and more dynamic audiences. This ideal marks the very nature of the change itself, the shift from the contextual and the "contentual" and the start of a new way of thinking about advertising. In essence, substituting the spatial with the conceptual and generating a new advertising language that is less insistent on selling an idea and leans more heavily on creating a simile between advertiser and audiences.

Such a shift points out to a simple fact: today's audiences are not interested in what advertisers have on sale but rather in what they have to say and the manner in which they choose to communicate with them. It is quite easy to grasp how such a shift can impact a brand's advertising strategy and find new segments for them to explore, it still poses a great challenge for most advertisers when tasked with entering this new market and exploring it with only a basic understanding of the local language.

This is precisely what we at Reelfluencer aim to do by delivering tailor-made ads for brands that are created specifically for a new environment and a new market, communicating with new audiences that are eager to find new points of conversation around games, apps and services from brands who are willing to talk to them in the way they wish to be addressed. Our team of experts are living and breathing social media and understand how to create stunning ads that will deliver high impact for brands looking to safely enter a new market and start engaging new users.

Why Creative is KING!

sites@tailorbrands.com — Mon, 28 Jun 2021 11:38:31 GMT

In today’s Ecosystem, Creativity in marketing is King!

Many Businesses and marketers from different verticals are experiencing many challenges in today’s Digital Marketing industry.
From businesses who are looking for new ways to operate to marketers that are required to steer in a much more dynamic landscape in order to promote different products and services.

In today’s Ecosystem, Creativity in marketing is King!

Creativity helps your marketing effort stand out from competitors, it can capture the attention of your ideal users, which will result in growing your profits and increase in sales.

To better understand the impact of Creativity on the marketing process, here are few pointers to why it has become one of the most important aspects of your advertising efforts:

1.Creativity and Originality - Best Friends for Life! Creativity drives originality. Likewise, Originality drives better creativity.

2. Creativity in Marketing will help you to Stand Out above all others. In 2019 normal users were exposed to 5K ads per day.

3. Creativity allows you to uncover the Emotional Element, Tapping into these emotions is critical to sparking consumers interest

4. Creativity in Marketing Drives More Innovation, Creativity helps to build an ecosystem where ideas and innovation are encouraged. This triggers conversation, new ideas and allows your teams’ imaginations to run wild.

This is exactly the reason why Reelfluencer was created.Do you have an app you are promoting right now but still filling unsure about the results of your campaign?

Do you feel like you are using the same creative over and over again (even if you are constantly creating new designs?)

Connect with Reelfluencer and work with some of the best creative designers in their field to maximize your results - Get our entry package Today!

'Reel' Talk - Reelfluencer's Blog

Expert or Entertainer: Which Creator is Right For You?

The Top Spot

But where would we be without our entertainment creators?

4 Reasons to Work With Nano Influencers

Despite what you may think, bigger isn’t always better when it comes to sparking engagement on social media.

What is a nano influencer?

﻿ What makes nano influencers useful to brands and marketing?

1. Specific Niches

This creates the perfect targeted audience for brands!

2. Cost Effective

3. Authenticity

4. Engagement

HEARD THE SAYING

“LESS IS MORE” ﻿

No matter the size of your brand, big or small, you can begin working with nano influencers!

Differentiating Influencer Categories

Macro Influencer

Micro Influencer

Nano Influencer

The focus and intimacy that comes with a small following as the secret sauce that makes nano-influencer marketing so effective

﻿

Conclusion

We're not done yet: why Influencer Marketing will become an even bigger trend in 2022

Influencer Marketing has reached $13.8B in 2021, here is why this is only the beginning

Top 10 trending songs on TikTok in 2021

Game Changer: a creative solution for your User Acquisiton

How iOS 14.5 and 15.0 forced advertisers to prioritize social media and creative strategy in their UA process in order to regain momentum

The Value of Short-Form Video Advertising

"These shorter format video ads allow brands to designate a specific message to a specific demographic, forming designated communities and user-bases that are quick to react and dynamically engage with both content and product."

Why Creative is KING!

In today’s Ecosystem, Creativity in marketing is King!

What makes nano influencers useful to brands and marketing?

“LESS IS MORE”